The Innovation Battle in Ramadan Sweets: Why Does the Race Intensify Every Year?

In recent years, the month of Ramadan has transformed into a grand showcase for sweet innovations, where it's no longer just about taste, but has become about distinction and the ability to dominate the scene. Here's an analysis of this phenomenon and how our purchasing decisions are shaped

The Secret Behind People's Passion for Following New Trends in Ramadan

The public's attraction to everything new (or what's known as trends) stems from several reasons

The Search for Change: After a long day of fasting, the fasting person seeks an exceptional reward, and new varieties break the monotony that may be caused by repetitive traditional sweets

Social Sharing: Trying a new and innovative variety gives a person rich material to talk about in family gatherings or with friends, which enhances the feeling of keeping up with everything current

Curiosity: Strange names and unfamiliar ingredients spark curiosity to try them, even if the person ultimately prefers traditional varieties

Why Do Stores Race to Offer Innovative Products?

For sweet shops, Ramadan is the golden season, and innovation is their means to achieve several goals

Competitive Advantage: With hundreds of stores offering "kunafa and basbousa," innovating a new variety becomes the only way to attract attention and stand out from others

Achieving Higher Profits: Innovative products are often sold at higher prices because the customer pays for the new idea and different experience, not just the cost of ingredients

Self-Promotion: When a store succeeds in launching a variety that "hits" and becomes the talk of the hour, it guarantees widespread free advertising through people sharing the store's name and product

The Impact of Reviewers and Influencers on Our Decisions

People no longer buy sweets based on the store's own advertisements, but rely on a "third party" to evaluate the experience

Reducing Purchase Risk: Given the high prices of these new sweets, people wait to see someone who has tried them to know whether they're worth paying this amount or just a strange name with no real taste

Visual Impact: Filming product details and presentation methods tempts the senses and creates an immediate desire to try

The Role of Specialized Apps (like Pleny app) in Decision Making

Here comes the most important role of review platforms and smart applications that gather opinions in one place

Gathering Real Experiences: Apps like "Pleny" allow users to see reviews and genuine ratings from ordinary people or experts we trust in their taste, giving an honest picture away from paid advertisements

Targeted Search: Instead of getting lost among hundreds of posts, these apps enable us to know the "best variety" in a specific category based on public voting and their previous experiences

Trust in Taste: When we find a review from someone whose food taste we agree with, the purchase decision becomes easier and safer, protecting us from falling into the trap of flashy names that might disappoint

In Ramadan, we don't buy just a sweet dish, but we buy an "experience." Stores innovate to create the event, influencers shine the spotlight, and "Pleny" works as the compass that guides us toward the best choice that ensures real enjoyment of taste and quality