SFC Plus Arabia: A Homegrown UAE Fast-Food Success SFC Plus Arabia (formerly known as Southern Fried Chicken) is a highly popular and well-established quick-service restaurant (QSR) chain, originating in the UAE as part of the SFC Group. Since launching its first restaurant in Abu Dhabi in 1993, SFC Plus has cultivated a loyal following by offering a diverse menu that goes beyond traditional fried chicken. Its signature product is its skinless fried chicken, famously marinated with a special blend of 12 herbs and spices, which provides a hot, juicy, and crunchy flavor that is fat-free. The brand has successfully positioned itself as a "one-stop family fast food" concept, offering a wide array of comfort food favorites including burgers, pizzas, sandwiches, salads, and rice bowls, all customized to suit local tastes and preferences across its numerous outlets in the UAE.
